Elena Pongiglione Between 1956 and 1962 Professor Elena Pongiglione created almost all of the advertisement and artwork for Piaggio, until original art was replaced by photography. Her contribution was especially remarkable, because she was only 22 years old when she started out in 1956. The young designer had drawn Piaggio’s attention after winning some of Italy’s most prestigious art prizes. Back then, her position as chief commercial artist was a sensation. She was young, and she was a woman. This was too much even for some of the men in Piaggio’s advertisement department, which is why later her signature often ”disappeared” from some of her works. Elena Pongiglione worked for Piaggio until its advertising department was incorporated into the Agnelli company (Fiat). After leaving Piaggio, Elena Pongiglione went on to work for various companies as a graphic designer, winning numerous prizes and showing her work in exhibitions around the world. We are honoured that Elena Pongiglione agreed to illustrate this extraordinary book. It gives us the chance to pay homage to her unique body of work. No commercial artist has ever created more for the Piaggio company.

	- 10) Upgrade Delivery The vast majority of orders are sent on the day of ordering but please note that all orders sent within the UK are posted by 2nd class post. If you require, we can upgrade to either, recorded (75p extra per package - depending on the number of items ordered), 1st Class (The price difference between 2nd class and 1st Class post per package) or next working day delivery (Either special or by courier, the extra cost can range from about £4.00 to £8.00 depending on what you have ordered - Next Day is not available at weekends, and orders must be received by 2pm of that day). If you require any of these services we will try to make it as cost efficient for you as possible and in some cases there may be no extra cost.
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Click for larger image	Enrico's Vespa - A journey through Europe “Enrico’s Vespa” is an exciting book for children and a collector’s piece for all parents.Painted by Piaggio Advertisement-Illustrator of the 50's and 60's. With 60 pages, in full colour. Size 30cm x 30cm. Hardcover - Extras including a board game and a cut-out sheet at the end of the book.  English & French (two languages in one edition)   If Piaggio (the Vespa manufacturer) had published a children’s book back in the 50s, it would probably have looked like “Enrico’s Vespa”. Why? Because the prize-winning designer Elena Pongiglione has illustrated this book. She designed most of the official Vespa artwork for Piaggio in the 50s and 60s. Today, deep into the Internet Age and 50 years after the great era of commercial art at Piaggio, this children’s book recaptures the spirit of the legendary Italian scooters. On his father’s Vespa, Enrico sets out on a fantastic tour through Europe. He is joined by his sister Elena, the teddy bear Yo Yo, the cat Minou and the dog Wow Wow. “Enrico’s Vespa” is an exciting book for children and a collector’s piece for all parents. This book also includes a board game and a cut-out sheet for the whole family featuring Enrico and his friends. Prices include P&P.
	Uk or Rest of World?:	UK including P&P £23.49 Europe including P&P £26.49 Rest of World including P&P £29.49
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