Elena Pongiglione Between 1956 and 1962 Professor Elena Pongiglione created almost all of the advertisement and artwork for Piaggio, until original art was replaced by photography. Her contribution was especially remarkable, because she was only 22 years old when she started out in 1956. The young designer had drawn Piaggio’s attention after winning some of Italy’s most prestigious art prizes. Back then, her position as chief commercial artist was a sensation. She was young, and she was a woman. This was too much even for some of the men in Piaggio’s advertisement department, which is why later her signature often ”disappeared” from some of her works. Elena Pongiglione worked for Piaggio until its advertising department was incorporated into the Agnelli company (Fiat). After leaving Piaggio, Elena Pongiglione went on to work for various companies as a graphic designer, winning numerous prizes and showing her work in exhibitions around the world. We are honoured that Elena Pongiglione agreed to illustrate this extraordinary book. It gives us the chance to pay homage to her unique body of work. No commercial artist has ever created more for the Piaggio company.

Click for larger image	Enrico's Vespa - A journey through Europe “Enrico’s Vespa” is an exciting book for children and a collector’s piece for all parents.Painted by Piaggio Advertisement-Illustrator of the 50's and 60's. With 60 pages, in full colour. Size 30cm x 30cm. Hardcover - Extras including a board game and a cut-out sheet at the end of the book.  English & French (two languages in one edition)   If Piaggio (the Vespa manufacturer) had published a children’s book back in the 50s, it would probably have looked like “Enrico’s Vespa”. Why? Because the prize-winning designer Elena Pongiglione has illustrated this book. She designed most of the official Vespa artwork for Piaggio in the 50s and 60s. Today, deep into the Internet Age and 50 years after the great era of commercial art at Piaggio, this children’s book recaptures the spirit of the legendary Italian scooters. On his father’s Vespa, Enrico sets out on a fantastic tour through Europe. He is joined by his sister Elena, the teddy bear Yo Yo, the cat Minou and the dog Wow Wow. “Enrico’s Vespa” is an exciting book for children and a collector’s piece for all parents. This book also includes a board game and a cut-out sheet for the whole family featuring Enrico and his friends. Prices include P&P.
	Uk or Rest of World?:	UK including P&P £23.49 Europe including P&P £26.49 Rest of World including P&P £29.49
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Click for larger image	Friday on My Mind Pt2 - Pushin and Shovin The sequel to "Friday On My Mind" takes the reader through the slow death of the first Mod movement and on into the stranger worlds of the 1970's with Peanuts, Mentals, Fizzy Boys and Punks. Along with the onset of the 1979 Mod Revival our narrator starts to get lost in the quicksand world of drink'n drugs in the 1980's. The true story of how he survived such dangerous times takes us through the last few chapters of the book. Complete with unseen photos the fast moving "Pushin & Shovin" completes a fascinating trip from the very heart of the Swinging Sixties to the start of the 21st century. Available by the end of April - First 50 copies signed by Don himself. Price inclusive of P&P
	UK or Rest of World?:	UK inclusive of P&P £16.99 Europe inclusive of P&P £18.99 Rest of World inclusive of P&P £20.99
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